The much awaited event has become a landmark fixture of the Pakistani fashion and entertainment calendar and is well-attended by celebrities, socialites, designers, media personalities and the cream of the Pakistani entertainment industry alike.
The event will consist of a live fashion show, musical performances and, a first for Veet Celebration of Beauty, a beauty awards segment which will be presented to the best and brightest of Pakistan’s fashion, beauty and entertainment industries. A total of 8 Beauty awards will be presented during the unique fashion and entertainment showcase. The categories include awards for: Most Beautiful Skin, Most Beautiful Smile, Best Posture, Miss Elegance, Miss Catwalk, Miss Photogenic, Most Promising Model and The Beauty of the Year.
The following nominees have been announced for each category in the Beauty Awards segment of the event:
• Most Beautiful Smile:
Mehwish Hayat, Humaima Malick, Mahira Khan, Mahreen Raheel and Syra Yousaf
• Most Beautiful Skin:
Ayyan, Ayesha Linnea, Mahnoor Baloch, Rabia Butt and Juggun Kazim
• Best Posture:
Nadia Ali, Amna Ilyas, Rubab, Faiza Ansari and Cybil Chowdhry
• Best Elegance:
Iman Ali, Aaminah Haq, Mahnoor Baluch, Sonia Jehan and Reema
• Miss Photogenic:
Aamina Sheikh, Ayyan, Amna Ilyas, Saima Azhar and Nooray Bhatti
• Most Promising Model of the Year:
Saima Azhar, Sehrish, Sana Sarfaraz, Sana Khan and Huma
• Beauty of the Year:
Ayyan, Ayesha Linnea, Mahira Khan, Humaima Malik and Mehvish Hayat
• Miss Catwalk:
Mehreen Syed, Fauzia, Amna Ilyas, Iraj Manzoor and Faiza Ansari
The awards categories will be adjudicated by the Veet panel of judges consisting of fashion and beauty industry experts from across Pakistan. Viewers also have a chance on determining who wins one of these coveted awards by voting online on Veet’s facebook page for two of the above categories; Most Beautiful Smile and Miss Elegance. Voting for the two Viewer’s choice awards will conclude 48 hours prior to the award distribution ceremony.
As a brand that strongly supports femininity and beauty, Veet has undertaken numerous initiatives to highlight and promote local modeling talent and provide an opportunity to young aspiring Pakistani females a chance to pursue a professional career in this fast paced and dynamic industry. The brand’s trademark Veet Miss Super Model show has gained increasing wide-spread popularity, with an observed rise in the number of entrants competing each year for a chance of recognition. The initiative also amplifies the exposure given to the local fashion, photography, style and makeup associated industries among others.